November 28, 2011 Amazon Growth Reaches 58 Percent Over the Holiday Weekend
Online Sales Accelerated Throughout the Weekend; Record Cyber Monday Growth Expected on all Channels
Research Triangle Park, NC – November 28, 2011 – ChannelAdvisor, a global e-commerce software provider that helps retailers sell more across online channels, today announced that its customers experienced a 58 percent growth in Amazon same-store sales over the holiday shopping weekend, as sales on all channels climbed steadily each day. A highlight of the holiday weekend included ChannelAdvisor’s Amazon gross merchandise value (GMV), which on Black Friday topped the GMV record from Cyber Monday 2010, becoming ChannelAdvisor’s highest day of Amazon GMV in company history and setting the stage for what is likely to be its highest-ever Cyber Monday today.
“This year Amazon same-store sales growth is steadily climbing instead of fluctuating between daily highs and lows like last year, indicating that this Cyber Monday GMV could be another one for the record books,” said ChannelAdvisor CEO Scot Wingo. “EBay too is performing well, especially considering that it is a channel that tends to be more back-end loaded as shoppers look to eBay for toys that are sold out elsewhere.”
This year ChannelAdvisor is tracking the smartphone and tablet sales of paid search customers, and found that 10 percent of Thanksgiving Day sales were conducted via smartphones and tablets, with the vast majority (eight percent) occurring on tablets. For Black Friday and throughout the weekend, smartphone and tablet sales totaled nine percent of retailers’ sales.
“Couch commerce was clearly a big winner on Thanksgiving Day with so many consumers making purchases via tablets,” continued Wingo. “On Black Friday there was a higher volume of orders through smartphones, suggesting that more shoppers were visiting brick-and-mortar stores on Black Friday, comparing prices via their smartphones then making purchases when online offers were better.”
Same-store sales highlights from the holiday weekend include:
- E-Commerce same-store sales started with 17 percent growth on Thanksgiving Day followed by 20 percent growth on Black Friday, 21 percent growth on Saturday and 27 percent growth on Sunday
- Amazon same-store sales increased from 30 percent on Thanksgiving Day to around 50 percent on Black Friday and Saturday, followed by 59 percent on Sunday
- eBay same-store sales remained steady all weekend with approximately 15 percent growth
- Paid Search same-store sales increased by 19 percent on Thanksgiving Day, 22 percent on Black Friday, 27 percent on Saturday and 34 percent on Sunday
- Comparison Shopping Engines gained extreme momentum as well starting on Thanksgiving Day with a 4 percent increase and finishing out the weekend on Sunday with a 14 percent increase over last year
“We’ve predicted 15-17 percent growth for e-commerce throughout this holiday season, and these numbers are a great early indication that we’re headed in the right direction,” said Wingo. “We’re still cautiously optimistic as we won’t have a definitive idea until the results from Cyber Monday and early December are in, but we’re very pleased to see this level of growth early in the holiday season.”