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August 12, 2013 AltaTac, Inc. Increased Marketplaces Sales by 373 Percent Using ChannelAdvisor’s Software

Results inspired retailer to employ ChannelAdvisor’s complete multichannel platform

Research Triangle Park, NC – August 12, 2013ChannelAdvisor (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufactures to increase global sales, today announced that sports and outdoor retailer AltaTac, Inc. increased its marketplaces sales by 373 percent year-over-year using ChannelAdvisor’s Marketplaces solution. Based on these impressive results, AltaTac recently employed ChannelAdvisor’s complete multichannel platform to maximize performance on paid search and comparison shopping engines as well.

“ChannelAdvisor elevated our marketplace performance to a new level, so it made sense to implement the entire ChannelAdvisor platform to manage our business across all online channels,” said AltaTac President Yochay Botach. “We can now proficiently manage our product listings and evaluate our performance on marketplaces, paid search engines and comparison shopping sites from one unified interface, which allows us to simplify our overall business operations.”

ChannelAdvisor offers retailers and manufacturers leading cloud-based solutions to efficiently manage and automate the online selling process across multiple channels including third-party marketplaces, paid search and comparison shopping engines. ChannelAdvisor successfully launched and currently supports AltaTac on marketplaces such as Amazon, eBay, Newegg, Rakuten.com Shopping and more. ChannelAdvisor eliminates the tedious tasks of optimizing online listings and analyzing performance, allowing sellers to increase sales and successfully scale their e-commerce businesses.

“Our platform is designed specifically for retailers like AltaTac that are embracing a multichannel strategy to sell more online,” said ChannelAdvisor Vice President of Product Management Link Walls. “AltaTac’s improved performance is proof that our solutions streamline the online selling process with power and efficiency. We look forward to continuing our relationship with AltaTac as the company expands its e-commerce strategy.”

To learn more about ChannelAdvisor’s multichannel e-commerce platform, please visit http://www.channeladvisor.com/solutions/.

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About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
ChannelAdvisor
tamara.gibbs@channeladvisor.com
(919) 249-9798