How to Increase Pay-Per-Click Returns:
Tracking the Multi-Channel Path to Conversion

By assigning credit only to a buyer’s last click, today's tracking systems limit the ability of online retailers to see the full impact of their campaigns. ChannelAdvisor’s new Multi-Channel Assist feature captures the consumer’s interactions that lead to a purchase giving you a complete picture of campaign performance that can be incorporated into profitable PPC strategies.

Attend the webinar to learn how to measure the impact of these factors:

• Search engine and comparison shopping campaigns interaction
• True brand term performance
• The funnel effect of consumer search and buying
• Ad spend on campaigns that are assist leaders
  

Date:
July 16, 2008

Time:
2:00pm EDT

Duration:
60 Minutes

Speaker:
Link Walls
Sr Product Manager,
ChannelAdvisor

>> REGISTER NOW!