StoreAdvisor Client Spotlight

Enhancing Shopping Experience Nets 300% Increase in Conversions

ProtoGolf had been extraordinarily successful on several online channels, including eBay, Amazon and comparison shopping engines. Now President Hunter Goodson wanted to integrate the same success into his online store. He knew consumers were gravitating to sites with engaging online conveniences and that keeping up with the competition required staying on top of technology. But he didn’t want to introduce new tools that would be time-consuming to implement and difficult to migrate with his growing business.

Just three weeks after launching his Premium Web store, Goodson has seen a 30 percent increase in store traffic, handled fewer customer service problems and realized an overall 300 percent leap in conversions. “Clearly, customers are coming to our site, getting to what they’re searching for quicker and buying more often,” said Goodson.

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