Automation Through Bid Rules
Create bid rules to analyze keyword performance and update keyword bids based on your ROI goals. Use flexible look-back periods and analysis to adjust for seasonality and both high- and low-traffic terms.
Bid Management
Use ChannelAdvisor’s powerful and flexible Bid Management System to control costs and increase revenue. Track the impact of all keywords that contribute to a conversion, whether through paid search, natural search or a comparison shopping engine.
Bid Reporting
Analyze reports on bid changes to further refine bid rules for better performance. Set keywords to automatically delete if performance is poor.