Paid Search White Papers
ChannelAdvisor understands that maintaining a successful business requires you to stay on top of the latest marketplace developments and exciting new features available to you.
2009 Paid Search Holiday Checklist
The 12 tips outlined here will help you proactively start your planning, remind you of important Q4 paid search
tasks and help you avoid missteps along the way.
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7 Ways to Save on Paid Search in This Struggling Economy
During tough economic times, it’s even more crucial for online retailers to play close attention to search engine nuances and fine tune their payper-click programs.
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Savvy Consumers Using a Wider Set of Online Destinations to Find the Best Deals
Successful online retailers are putting their products where consumers are looking –
meeting them where they are instead of expecting shoppers to go to them.
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How to Increase Pay-Per-Click Returns
While pay-per-click (PPC) advertising is becoming increasingly popular for driving traffic and conversions, it remains a complex marketing medium that retailers struggle to monitor and comprehend its results.
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Navigating a Multichannel E-Commerce Environment
In March 2008, ChannelAdvisor partnered with independent research firm JupiterResearch to determine the fundamental issues driving multi-channel online retailing.
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