Product Brief

A powerful part of the ChannelAdvisor Complete^® solution, ShoppingAdvisor puts control back in retailers’ hands, giving them the freedom to market every product – easily and effectively – across the comparison shopping landscape. By enabling them to achieve unsurpassed relevancy and generate maximum returns, ShoppingAdvisor helps retailers isolate the most compelling campaign strategies.

Comparison Shopping Challenges

More and more buyers are choosing to skip the big name retailer sites and go directly to comparison shopping sites, including Google Product Search, Shopzilla, Nextag, Shopping.com, PriceGrabber and Smarter.com. This presents new opportunities for you to reach qualified buyers, but to compete successfully, you need to:

• Manage changing requirements for your product catalog and the ever-growing list of required product attributes without IT assistance.
• Stay informed with regular financial feedback on your product performance.
• Keep headcount flat while simultaneously measuring and improving your campaigns on a daily basis.
• Assign specific margin targets for each product and manage your campaigns accordingly.

ShoppingAdvisor lets you take charge of marketing your products and eliminate reliance on IT for data feed changes. Receive timely information – currently missing from comparison shopping sites – that can help fine tune your campaigns and make them more profitable. Analyze and monitor your progress so you can ‘turn on a dime’ and make adjustments before profits are impacted.

ShoppingAdvisor Key Benefits

Get a clearer picture through our comprehensive dashboard.
Seeing part of the picture gives you limited control. ShoppingAdvisor’s exclusive dashboard provides instant access to real-time data. Get a 360-degree view of your feed status, your performance across individual channels, and be alerted when your traffic or revenue decreases. Map the impact of all ads that contribute to a conversion, whether through comparison shopping or search engines. ShoppingAdvisor helps you see your business from all angles, so you can take the appropriate actions that reduce costs and increase profits.

Improve multi-channel category mapping for better visibility.
Mapping your product data to the taxonomy of each site can be time-consuming and frustrating. ShoppingAdvisor helps you match your data feed to each shopping destination’s categories – across all shopping engines – and gives you control down to the product level.

Schedule your own customized feeds.
Filtering your marketing activities through your IT department or third-party provider can delay profits. ShoppingAdvisor allows you to use one data feed to span the full spectrum of comparison shopping engines. A simple, user friendly interface enables you to extract the information required by each site, format it according to unique specifications, and schedule or send it immediately.

Realign your profitability targets as market conditions change.
Built-in profitability management enables you to evaluate individual product performance at each comparison shopping site. By inputting key metrics such as cost per order, return on ad spend and profit margin, you can define rules that will adjust bid levels and automatically remove products as soon as they affect profitability.

Dynamically edit product content for enhanced placement and results.
ChannelAdvisor’s flexible, revolutionary technology puts the power back in your hands, the marketer, by allowing you complete control of your content. You can include or exclude products with the click of a button, re-write your titles and descriptions and build business rules that can dynamically generate unique content for each product on each channel.

Leverage natural search analytics across all channels.
Our Keyword Generator identifies which keywords are driving traffic to your website. Armed with this knowledge, you can incorporate the most popular keyword phrases into your titles and descriptions to improve relevancy on comparison shopping sites. ShoppingAdvisor’s flexibility and ease of use allows you to add or remove keywords quickly, so products are always relevant to buyers’ searches.

Advanced reporting for maximum control down to the product level.
To plan and refine your marketing strategies, you need to monitor performance at multiple touch points. ShoppingAdvisor’s advanced reporting features enable you to track performance by channel, category, landing page or product. Evaluate the contributions of all channels –- including search engines –- that assist in the purchase process and gain a quantifiable value that can be factored into budget decisions. Through our Webbased interface, you can view Google Checkout purchases, click-path analyses of buyer activity, and monitor the results of your campaign strategies so you can duplicate those that are successful and eliminate those that are costly.