Fishing gear, clothing,
furniture, gifts, dog products
Orvis Company Overview For over 150 years, the Orvis Company name has been synonymous with quality and service. Charles Orvis started his company as a small manufacturer of fine bamboo fly rods. Today, along with their world-famous fly fishing gear, Orvis offers distinctive clothing, home furnishings, gifts and dog products. Orvis is the nation’s oldest mail order business and the longest-running fly fishing company in the United States. Orvis has more than 44 retail stores in the U.S. and the U.K., and more than 500 Orvis dealers worldwide who sell and service the Orvis product line.
ChannelAdvisor Complete® combines on-demand software, integrated technology and best practices to help retailers manage the complexities of selling across multiple e-commerce channels – more efficiently and more profitably – all through a single interface.
A powerful part of the ChannelAdvisor Complete solution, ShoppingAdvisor puts control back in retailers’ hands, giving them the freedom to market every product – easily and effectively – across the comparison shopping landscape. By enabling them to achieve unsurpassed relevancy and generate maximum returns, ShoppingAdvisor helps retailers isolate the most compelling campaign strategies.
Situation
In 2000, Orvis recognized the need to use comparison shopping sites to increase visibility and revenue for their online retail store. Like most companies, Orvis launched their products on comparison shopping sites by maintaining and managing their own product data feeds. As time passed, it became clear to Orvis that managing the many different requirements of each of these shopping sites was too cumbersome and costly to handle without assistance.
Orvis was pushing thousands of products to over 13 shopping sites including Google Base, Nextag, Yahoo! Shopping.com, Shopzilla. Each shopping site had its own unique and frequently changing requirements for shipping costs, shipping mechanisms, shipping timing, content, character limits, ordering and more.
After several years, Brad Wolansky, Director of E-Commerce for Orvis, realized that the task of managing comparison shopping channels had become too big to handle efficiently in-house. They needed to rebuild their in-house solution or find a company to whom they could outsource.
“Trying to manage each of the various data feeds through our internal processes was not a long-term solution,” said Brad Wolansky, Director of E-Commerce for Orvis. “We realized quickly that if we were going to be successful in this channel, we needed to find a solution that would give us the power to hit a home run.”
Solution
In 2005, Orvis began their quest for a comparison shopping solution. After a long and exhaustive search, they chose ShoppingAdvisor to manage and expand their comparison shopping efforts. “At Orvis, we are very action-oriented and accustomed to getting things done,” Wolansky said. “After evaluating the major players, we realized that ChannelAdvisor was the perfect partner to help us lower our costs, increase our profitability and manage more engines than we able to manage on our own.”
“We partnered with ChannelAdvisor because they offered the best solution at a cost effective price,” Wolansky continued. “They presented the ideal cost model and made us feel like having a successful relationship was important to them.”
Results
Just months after ChannelAdvisor took over their shopping channels, Orvis’ profits jumped by 16 percent. In addition, they achieved a 30 percent increase in new buyers – the most of any other online initiative.
“We were very happy with the quick results we saw with ChannelAdvisor.” Wolansky said. “We attribute much of the upsurge to the removal of non-profitable products and the addition of new sales channels that have incrementally increased our comparison shopping sales by 25 percent each week. Without ChannelAdvisor we would not have pulled those products and we wouldn’t have added these additional channels so easily.”
“During the last six months, our new customers have grown at a minimum rate of 57 percent each month over last year. That’s been a huge improvement,” Wolansky added.
ChannelAdvisor Asked:
What's the Return on Investment you earn by using ChannelAdvisor?
Arin Kelly
E-Commerce Programs, Acquisitions Manager
Orvis
This site and services provided by ChannelAdvisor Corporation and its subsidiaries and affiliates are protected by United States and International copyrights. All rights reserved.
