Product Brief

SearchAdvisor gives you ultimate control over paid search efforts with proven technology that enables you to manage, automate and maximize your campaigns across top search engines – including Google, Yahoo! MSN and Ask.com – without adding costly resources or missing your ROI targets. Because it’s the only solution designed exclusively for online retailers, SearchAdvisor provides the flexibility and scalability to get you online and selling without time-consuming customization.

Search Engine Marketing Challenges

Forecasters predict that U.S. paid search advertising spending in 2009 will grow to $10 billion. As a result, online retailers are looking for ways to increase their search marketing efforts, efficiently and profitably, so they can put their products in the paths of highlymotivated buyers and stay ahead of the competition.

Why choose SearchAdvisor? Because we offer the industry’s first solution tailored solely for online retailers who are struggling with:

• Creating, analyzing and optimizing multiple campaigns on multiple search engines.
• Generating and managing large numbers of keywords and monitoring competitors.
• Evaluating and acting on per-term profitability.
• Automating the labor-intensive task of keyword bid management.

SearchAdvisor enables you to scale your paid search efforts across Google, Yahoo!, MSN and ASK.com – all through a single user interface. Search marketing analytics helps you manage keywords and bids on a product margin basis, so you know which keywords drive the most profit. With SearchAdvisor, you can intelligently manage your campaigns, intensify efforts that are working, and react in time to remedy those that are not.

SearchAdvisor Key Benefits

Integrated Campaign Management brings efficiency across channels.
Create, manage and analyze multiple paid search campaigns via a single interface to conserve time and effort.

Search Marketing Analytics provides visibility into performance.
Optimize campaigns based on the profitability of individual keywords with robust reporting that allows you to view campaign performance by order, products sold or revenue generated, so you’re ready to respond when market conditions change.

Bulk Campaign Upload unleashes campaigns with one keystroke.
Define your search marketing campaigns and keywords, and then launch your paid search marketing efforts with a single click. Add keywords and edit creative with one file that spans multiple search engines.

Automated Bid Management liberates you to attend business.
Automatically adjust your bid strategies by creating and managing rules that are based on performance metrics. This feature helps you eliminate repetitive, manual tasks and frees you to focus on your overall success.

Multi-Channel Reporting maximizes your time and profits.
Integrate and track your performance across multiple e-commerce channels including paid search, natural search and comparison shopping engines through a single application, allowing you to maximize your time and profits.

Landing Page Optimization improves the customer experience.
View and compare landing page performance across a variety of metrics including combined revenue, expense, conversion rates and profitability across all channels. Isolate and improve areas of the customer experience that result in more purchases.

Search Engine Landscape™ (SEL) provides a 360-degree view of your competitors.
Take a daily snapshot of search results across the major engines and view the activity of your top performing keywords against your competitors’. Use the results to understand shared terms, your rankings and your most profitable opportunities for keyword expansion.

Keyword Level, Cross-Channel ROI Reporting helps track results.
View and analyze keyword performance based on impressions, clicks, revenue and cost. These reports can span multiple keywords across the popular search engines and help you pinpoint the precise terms that are driving profits.

Keyword Generator harvests new opportunities.
Discover new profits by collecting keywords that consumers use to reach your products through natural search engines and easily applying them to paid search efforts across all search engines.

Margin-Based Reporting and Bidding links actions to profits.
Monitor bids based on the product costs per order and tie bid activity directly to profits. Manage bids automatically and expand revenue with rules that engage as margins reach predefined levels.