EvoGear.com Company Overview
In 2001 Bryce Phillips founded Evogear.com, looking to support his love of outdoors and travel. Evogear.com specializes in closeout ski gear including skis, snowboards, ski boots, ski binding, poles, winter apparel, bags, backpacks and more. After four years of selling online and a monumental revenue year in 2005, Evo Seattle was launched and houses the 6,000 sq. ft. retail floor, gallery, tune-up shop and headquarters for Evogear.com. Evogear.com is a great resource whether you want the hottest new outerwear, a great price on a snowboard or the latest pair of skis.

ChannelAdvisor Complete Solutions:
Products: SearchAdvisor^TM

ChannelAdvisor Complete^® combines on-demand software, integrated technology and best practices to help retailers manage the complexities of selling across multiple e-commerce channels – more efficiently and more profitably – all through a single interface.

SearchAdvisor gives you ultimate control over paid search efforts with proven technology that enables you to manage, automate and maximize your campaigns across top search engines – including Google, Yahoo! MSN and Ask.com – without adding costly resources or missing your ROI targets. Because it’s the only solution designed exclusively for online retailers, SearchAdvisor provides the flexibility and scalability to get you online and selling without time-consuming customization.

Situation

In 2002, Evogear.com launched their website and knew one of the fastest ways to bring traffic to their site was through paid search marketing.

Advertising their products heavily with Google Adwords provided them with the exposure they were looking for. But Evogear.com soon learned that to expand their keyword list and to include other search engines would take large resources and increased costs.

Nathan Decker, Senior E-Commerce Marketing Manager of Evogear.com, knew their paid search marketing efforts needed help. “Managing our paid search campaigns became too large for us to handle efficiently and effectively so we decided to find a solution.”

Solution

Decker selected SearchAdvisor from ChannelAdvisor to manage, automate and optimize their paid search marketing efforts. “With SearchAdvisor we are able to manage multiple search engines through the same platform allowing us to scale our business as it grows,” he said. “Prior to using ChannelAdvisor our paid search strategy was time intensive and ineffective and we weren’t able to
expand into multiple channels due to time constraints.”

SearchAdvisor’s Search Marketing Analytics provides robust reporting that allows Evogear.com to optimize campaigns based on the profitability of individual keywords, enabling Evogear.com to view campaign performance by order, products sold or revenue generated. “We have exceeded our revenue goals each month since we started using SearchAdvisor and stayed below our targeted Effective Revenue Share,” says Decker.

Results

“After partnering with ChannelAdvisor, we have seen an overall increase in our sales and have been able to cut the management time involved in our day to day operations,” he said. “The Automated Bid Management Tool has eliminated much of the daily strategy workload and allows us to focus on our overall success.”

SearchAdvisor’s Automated Bid Manager allows Evogear.com to create bidding rules and alerts that will automatically adjust their bid strategies based on performance and inventory.