 
Product Brief
A powerful part of the ChannelAdvisor Complete solution, ChannelAdvisor MarketplaceAdvisor Premium enables retailers to automate the labor intensive tasks of e-commerce from inventory management, to ad creation, to order fulfillment, so they can operate more strategically, sell more products and become more profitable across all channels, including eBay, Amazon and Overstock.com.
Marketplace Selling Challenges
The majority of tasks for online retailers are time sensitive. It’s critical that product postings, scheduling and orders occur on time and accurately to ensure success. It’s a 24/7 job. More and more, online retailers are finding there’s no time to analyze past successes, strategize on the future, and make the plans they need to grow.
You’ve made it to top seller status, but success can be overwhelming. Maybe it’s time to upgrade your software solution, given the added demands of success. Or like other online retailers, maybe you’re considering selling across multiple e-commerce channels so you not only remain competitive, but thrive.
MarketplaceAdvisor Premium helps you overcome these obstacles and more by giving you new ways to work smarter – not harder – that result in:
- More time to focus on growing your business with automation of daily tasks.
- Efficiency and precision that lessens headcount and reduces costly mistakes.
- Improved visibility with reporting and analytics that lead to increased sales.
- Expansion to multiple e-commerce channels – domestic and international – via a single integrated platform.
- Unmatched reliability and scalability so you’re always selling and ready to expand.
- A sense of security that ChannelAdvisor’s ongoing support provides.
MarketplaceAdvisor Premium Key Benefits
 Advanced marketplace management improves customer quality.
More marketplaces mean more visibility for your products. ChannelAdvisor offers more domestic and international selling opportunities than any other provider. You can schedule your products based on past successes, post customized ad templates and test distinct strategies for different marketplaces – all from a single interface.
Inventory management eliminates overselling.
Accurate inventory information ensures you don’t sell what you don’t have. Our single, user-friendly interface enables you to track inventory across multiple e-commerce channels so you always know where every item is. Integrate MarketplaceAdvisor Premium effortlessly with your back-office systems to consolidate operations and reduce errors. MarketplaceAdvisor Premium lets you define your own custom product attributes so you can market your products your way.
Streamlined order fulfillment speeds transaction time.
A seamless customer buying experience impacts your feedback ratings and enhances customer loyalty. MarketplaceAdvisor Premium helps you manage all post-sale activities with a full range of domestic and international payment and shipping options. Automatic payment processing, customer communications and demographics capturing help complete sales faster and improve cash flow.
Advanced reporting tracks best performers.
Gathering information about the past helps you plan better for the future. MarketplaceAdvisor Premium enables you to refine your strategies based on analytics from multiple touch points, including buyer interest, posting activity, traffic referrals and transactions. Analyze your performance at the SKU level and understand exactly what drives traffic.
Manage multiple accounts over one platform.
Multiple online presences help you better target your products and diversify your brand. MarketplaceAdvisor Premium’s management console enables you to consolidate all your online businesses into one platform. You can track the performance of different websites, brand identities and market segments. Promote the same products to different demographics and test diverse methods to reduce costs and better manage risk. You can easily set up storefronts in other countries, each with a unique look and language.
Dynamically edit customizable product feeds for enhanced placement and results.
ChannelAdvisor’s flexible, revolutionary comparison shopping data feed technology puts the power in your hands by allowing you complete control of your content. You can include or exclude products with the click of a button, re-write your titles and descriptions and build business rules that can dynamically generate unique content for each product on each channel. A simple, user friendly interface enables you to extract the information required by each site, format it according to unique specifications, and schedule or send it immediately.
Reliability and scalability meets your growing needs.
System availability and expandability are prime considerations for any software solution. Our on-demand solution serves the smallest online retailer and the largest retail enterprise. In 2006, our hosted platform handled a sales transaction every 2.4 seconds.
Ongoing strategy and support takes you into the future.
Our 365/24/7 Strategy and Support Center provides immediate answers to your questions and access to a searchable knowledge base of “how-to” video clips and tutorials. Stay abreast of best practices by attending our acclaimed annual user’s conference, our instructor-led, classroom-based ChannelAdvisor Academy classes or dialing in to cutting-edge webinars. |
