Research Triangle Park, NC – February 16, 2012 – ChannelAdvisor, a global e-commerce software provider that helps retailers sell more across online channels, today announced that Gary Vaynerchuk, owner of Wine Library and author of The Thank You Economy, will present at NewCommerce, the 2012 Catalyst Conference taking place on April 16-18, 2012 at the Mandalay Bay Convention Center in Las Vegas. NewCommerce will host the industry’s boldest and most-respected e-commerce leaders and companies, including Amazon, eBay, Google and more.

“Since taking his business online in 1997, Gary has been an e-commerce pioneer and an evangelist of excellent customer service, full transparency and an incredible social media presence,” said ChannelAdvisor CEO Scot Wingo. “He fully embraces the concept of NewCommerce and will share how he’s built more than a business; he’s built a mega brand with a die-hard loyal following.”

In this keynote session, Vaynerchuk will share his personal story of online retail success. Throughout his career, Vaynerchuk has recognized the importance of keeping up with ‘cultural shifts’– changes in consumer behaviors– to effectively capture his target market and develop relationships with customers.

NewCommerce will focus on similar trends from social media platforms to cross-border trade, widespread tablet adoption, new smartphone capabilities and more, all of which create an ‘anytime, anywhere’ level of accessibility for shoppers. The conference will offer attendees a deeper understanding of existing and emerging channels and strategic tactics that will elevate any e-commerce business.

ChannelAdvisor’s NewCommerce conference is essential for online retailers looking to expand their e-commerce business and increase online visibility. Register for NewCommerce now or for information on sponsoring NewCommerce, visit channeladvisor.com/catalyst.

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