Shar VanBoskirk and Andy Hoar to present sessions on trends in digital marketing and marketplace proliferation
Research Triangle Park, NC – March 5, 2013 – ChannelAdvisor, a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that expert Forrester Research, Inc. analysts Shar VanBoskirk and Andy Hoar will present at the 2013 Catalyst Americas Conference taking place at the M Resort in Las Vegas on April 29 through May 1. VanBoskirk will address the topic of channel disruption in a session titled The Convergence of Search and Shopping: How Retailers Should Approach the Blurring Lines in Traffic-Driving Channels on Tuesday, April 30 at 9:30 a.m. PT. Hoar will present a session titled Roadmap to Marketplace Success: Scale Your Online Reach Through Marketplaces on Tuesday, April 30 at 2:00 p.m. PT.
“Forrester is widely respected in the industry for the e-commerce expertise of its analysts, so we’re pleased that our attendees will have the opportunity to hear from two such experts about topics that are paramount to retailers,” said ChannelAdvisor CEO Scot Wingo. “VanBoskirk and Hoar will offer both strategic and tactical advice to help retailers capitalize on the marketplace, search and shopping channels in 2013.”
VanBoskirk is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester Research, Inc., VanBoskirk has been instrumental to the development of many of the company’s training courses, interactive marketing program evaluation methodologies and marketing planning tools. VanBoskirk has also been part of Forrester’s sales and consulting organizations.
Hoar focuses primarily on B2B and B2B2C e-commerce, as well as issues related to enabling channel partner businesses for manufacturers. Hoar’s current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
To learn more about the Catalyst Americas agenda, please visit http://www.channeladvisor.com/catalyst2013/#US/Agenda.
Prior to Catalyst, ChannelAdvisor will also host Pre-Conference and AutoCommerce on April 29. Pre-Conference will offer attendees dedicated time with ChannelAdvisor team members to learn more about ChannelAdvisor’s solutions and expert strategies. AutoCommerce will specifically focus on the online opportunities in the automotive and powersports industries.
Register for Catalyst Americas before March 15, 2013 to receive the early bird discounted rate of $675 by visiting http://www.channeladvisor.com/catalyst2013/#US/Registration.