Karen Kane: Connecting with a new generation of customers.
Ensure your products are front and center across the internet by bringing all the elements of digital marketing under one umbrella. ChannelAdvisor Digital Marketing increases your visibility on global, local and mobile search engine results pages through Google Product Listing Ads, paid search and comparison shopping engines; keeps consumers engaged through retargeting and affiliate networks; and introduces your products on social media sites such as Pinterest and Facebook.
For Karen Kane to expand its brand exposure and capture more sales, it needed to increase its online presence and focus on e-commerce as an avenue for growth. After launching its online store, the company found it challenging to get traction for the brand online and struggled to keep up with the frequent changes that occur on the various online channels. With an incredibly prosperous history in-store, Michael Kane needed to make the necessary adjustments to develop a successful online strategy for Karen Kane.
Additionally, ChannelAdvisor Digital Marketing helped Karen Kane track customer behavior online so that the company could modify its strategy to reach new customers and optimize the process to increase conversion.
E-commerce now comprises about 20% of Karen Kane’s total business, up from 2% when Michael Kane first joined the company. In the past year, KarenKane.com’s revenue increased 68%. After discovering the opportunity to grow with digital marketing, the design firm is now taking its online business strategy to the next level.
“Working with ChannelAdvisor has been eye-opening for me and revolutionary for our online business,” said Michael Kane. “We have connected with a whole new generation of shoppers who may not have discovered us in stores and are now finding us online. It has been exciting to hear how people recognize the brand, yet have never seen it in a store.”
Copyright 2014 ChannelAdvisor Corporation. All rights reserved.