CHANNELADVISOR BECOMES THIRD-PARTY PROVIDER FOR SHOP.COM’S COST-PER-CLICK PLATFORM
ShoppingAdvisor™ Offers Online Retailers Easy Integration to Female Shopping Destination

Research Triangle Park, NC and Monterey, CA – May 01, 2008 – ChannelAdvisor, the leading provider of e-commerce channel management solutions and SHOP.COM, the destination comparison shopping engine designed for women, announced today that ChannelAdvisor will be one of the first third-party provider that integrates with SHOP.COM’S new cost-per-click (CPC) platform.

The integration enables online retailers to list their merchandise on the SHOP.COM comparison shopping site and use the CPC platform to bring customers back to their individual sites for purchases. The ChannelAdvisor integration is included in ShoppingAdvisor’s new spring software release. ShoppingAdvisor customers will also be able to take advantage of the cost-per-order (CPO) payment option currently being offered on the SHOP.COM site.

The combined software offering benefits online retailers such as drugstore.com, inc. (www.drugstore.com, www.beauty.com) a leading online provider of health, beauty, vision and pharmacy products. “As an online retailer with a strong customer focus, drugstore.com appreciates SHOP.COM’s organized shopping environment, outstanding customer service and targeted female demographic,” said David Lonczak, vice president and chief marketing officer for drugstore.com.  “We are pleased to be a SHOP.COM merchant partner through the new CPC program which supports our business ROI goals. In addition, the automated process provided by the ShoppingAdvisor solution supported seamless integration with SHOP.COM.”

“By integrating with ChannelAdvisor’s ShoppingAdvisor, we’re excited to be providing a seamless integration for retailers to sell their products on SHOP.COM,” said Ken Goldstein, Chairman and CEO of SHOP.COM. “We look forward to working with ChannelAdvisor and thereby providing retailers the perfect comparison shopping engine to sell their brand name products.”

ShoppingAdvisor™ places entire comparison shopping campaign control in the hands of retail marketing managers. Through customized business rules, retailers can tailor product information to each specific engine, automatically evaluate product performance based on a variety of profitability goals, and analyze results through a comprehensive reporting interface. 

“By integrating SHOP.COM’s new CPC platform with our ShoppingAdvisor solution, ChannelAdvisor continues to provide online retailers the e-commerce channels they need to target their most qualified customers,” says Scot Wingo, CEO of ChannelAdvisor. “We’re excited to be offering our customers easy access to a very busy comparison shopping engine with a wide customer reach, an extremely targeted female demographic and flexible payment options.”

Online retailers can learn more about ShoppingAdvisor and how to sign up for SHOP.COM Integration at www.channeladvisor.com/shop.

About SHOP.COM
SHOP.COM is the destination comparison shopping engine that merchandises to women and leverages the multi-merchant features of its patented OneCart® technology. Designed with the busy woman in mind, SHOP.COM offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. Privately-held, SHOP.COM is a California-based company with offices in New York City, Pasadena and London. For more information, visit the company’s website at www.shop.com.

About ChannelAdvisor Corporation
ChannelAdvisor Corporation provides technology and services that enable leading online retailers to maximize their products across multiple e-commerce marketplaces such as eBay, Amazon.com and Overstock.com, comparison shopping engines such as Shopping.com, Shopzilla, Nextag and Google Product Search and search engines such as Google, Yahoo! and MSN. In 2007, ChannelAdvisor managed over $2.1 billion in gross merchandise value (GMV) on behalf of its customers. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labor-intensive, manual functions so they spend less time optimizing campaigns and more time solving marketing and business issues. ChannelAdvisor's customers include GSI Commerce, Brookstone, Abebooks and Motorola. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Atlanta, Seattle, the United Kingdom, Australia, Ireland and Germany. For more information, visit http://www.channeladvisor.com/.

Contact:
Ashley Jones
ChannelAdvisor Corporation
Ph: 919.349.4177
ashleyj@channeladvisor.com