CHANNELADVISOR AND IMPROVING FUTURES ANNOUNCE COMPREHENSIVE PARTNERSHIP FOR UK MARKET

Research Triangle Park, NC and London, England – January 24, 2006 – ChannelAdvisor, the leading provider of channel management solutions (CMS), today announced a partnership with Improving Futures.  Improving Futures specializes in helping companies setup and develop online sales channels for their products. 

The partnership will create a joint offering, with Improving Futures providing comprehensive branding and account management services while leveraging the ChannelAdvisor software. 

“Improving Futures adds real value to businesses by providing them with eBay and E-Commerce training, consultancy, design & automation services.” said Improving Futures Director of Sales, Mark Craig. “Leveraging our relationship with ChannelAdvisor, we look forward to helping our customers generate incremental business & acquire new customers.”

David Sullivan, Managing Director of Improving Futures, added; “We are delighted to be partnering with ChannelAdvisor and we look forward to developing and growing our service offerings together in 2006.”

Additionally the companies are announcing several strategic joint customers including:

• TJ Hughes - With over 40 branches across the UK and an annual turnover in excess of £200m, TJ Hughes needed an automated solution to capture the rapidly expanding audience provided by eBay UK. The first of many major high street brands entering the eBay marketplace. TJ Hughes are already selling as much on their "eBay shop” as they are on there own web site (as stated in the following BBC news article: http://news.bbc.co.uk/1/hi/business/4550056.stm ) TJ Hughes high-street presence and trusted family values will ensure its future success, securing its position as a forward-thinking retailer. TJ Hughes is available on eBay via: http://stores.ebay.co.uk/TJ-Hughes  and their E-Commerce store is at: http://stores.channeladvisor.com/tjhughes

• HaveYouSeenThis - With a strong existing eBay presence and a huge volume of sales, HaveYouSeenThis needed a fully automated solution so as to embrace multiple marketplaces without the need for taking on new staff. The eBay shop ( http://stores.ebay.co.uk/haveyouseenthis)  is one of the most advanced on eBay and the ChannelAdvisor storefront ( http://www.haveyouseenthiscorporate.co.uk) is equally as impressive.
  
  
• Brewin - With a brand several generations old and a unique product offering, Brewin wanted their eBay presence to look fantastic and have the fully automated functionality offered by the ChannelAdvisor Merchant platform. They also wanted continuity across all storefronts to support their branding & philosophy. Brewin can be found on eBay at: http://stores.ebay.co.uk/WB-SOCKS  and their ChannelAdvisor store is: http://www.wbrewin.co.uk

"This partnership combines ChannelAdvisor’s powerful software platform with the experience of Improving Futures in helping companies develop and implement effective online strategies, particularly through new channels such as eBay.” said Jennifer Gibson, General Manager, International at ChannelAdvisor. “Improving Futures will help us bring our channel management software to the growing number of UK businesses looking to sell through multiple online sales channels.”

About Improving Futures
Improving Futures provide businesses with eBay and E-Commerce training, consultancy, design & automation services helping our clients generate incremental business & acquire new customers. For more information, visit http://www.improvingfutures.co.uk.

About ChannelAdvisor Corporation
ChannelAdvisor Corporation provides technology and services that enable leading online retailers to maximize their products across multiple e-commerce marketplaces such as eBay, Amazon.com and Overstock.com, comparison shopping engines such as Shopping.com, Shopzilla, Nextag and Google Product Search and search engines such as Google, Yahoo! and MSN. In 2006, ChannelAdvisor managed over $1.6 billion in gross merchandise value (GMV) on behalf of its customers. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labor-intensive, manual functions so they spend less time optimizing campaigns and more time solving marketing and business issues. ChannelAdvisor's customers include GSI Commerce, Sears, Brookstone, Abebooks and Motorola. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Atlanta, Seattle, the United Kingdom, Australia and Germany. For more information, visit http://www.channeladvisor.com/.

Contact:
Ashley Jones
ChannelAdvisor Corporation
Ph: 919.349.4177
ashleyj@channeladvisor.com