ChannelAdvisor Announces Channel Accelerator Program For eBay
New Offering Provides Fast Way to Implement New Channel Management Solution

Research Triangle Park, NC - November 02, 2004 - ChannelAdvisor Corporation, the leading provider of channel management solutions, announced today a new service offering, the ChannelAdvisor Accelerator. The Channel AcceleratorT program helps enterprises quickly establish a successful sales channel on eBay and develop their own expertise based on ChannelAdvisor's proven technology and best practices for eBay success.

To ensure a successful launch, the Channel AcceleratorT program supports each client with account management expertise, enterprise-strength auction management software and cost-efficient training to make the client successful in the competitive eBay channel. Through a phased approach led by an Account Manager, this extensive program guides the client through each step of the process of implementing their new channel: set-up, development, launch and ramp of the client's eBay store; training of internal employees on both ChannelAdvisor MerchantT software as well as the eBay marketplace. In addition to this the client is provided with on-going consultation and technical support to help the customer successfully grow the marketplace after the transition.

"The Channel AcceleratorT program provided an efficient and effective approach to start a business on eBay, including training and strategy development," says Jay Mendikow, President of J.D. Morgan. "I had no experience in running a high-volume eBay business, and in four short months, the Channel AcceleratorT program helped me establish a professional eBay presence that will be a solid foundation for future growth. ChannelAdvisor expertise cut at least a year, maybe more, off the learning curve for me."

The Channel AcceleratorT program contains four phases with the following benefits:

Phase I - Setup and Launch Phase

   · ChannelAdvisor manages all the details in setting up and configuring the client's
     account.

   · ChannelAdvisor's Design Services customizes the eBay About Me Page and
     Ad Templates to match the existing brand.

   · ChannelAdvisor works closely with the client to establish an initial go-to-market
     strategy.

Phase II - Strategy Development and Execution Phase

   · ChannelAdvisor continues to develop a complete marketplace strategy based on
     eBay and our best practices.

   · ChannelAdvisor's process of weekly dashboards to evaluate eBay helps the client
     better understand product and marketplace performance.

   · ChannelAdvisor begins execution of the client's eBay business strategy.

Phase III - Merchant Product and Marketplace Training Phase

   · ChannelAdvisor develops a customized training program based on the client's
     product category, marketplace experience and goals.

   · ChannelAdvisor creates a comprehensive schedule of product and marketplace
     initiatives.

   · ChannelAdvisor provides extensive Merchant product training.

Phase IV - Co-Pilot Phase

   · ChannelAdvisor supports the client while they begin running their eBay business
     on their own.

   · ChannelAdvisor monitors the client's strategy, Merchant product use and applied
     marketplace best practices.

"We are looking hard at how we can develop offerings that improve the productivity of enterprises, especially those who want to improve their online marketplace strategy and take greater advantage of the eBay channel more quickly and cost-effectively," says Scot Wingo, Chief Executive Officer and President of ChannelAdvisor. "Channel AcceleratorT is a great example of an offering that will benefit the eBay community and leverage the expertise and knowledge of some of eBay's largest sellers."

For additional information on the Channel AcceleratorT program please visit http://www.channeladvisor.com/channel_accelerator.htm.

About ChannelAdvisor Corporation
ChannelAdvisor Corporation provides technology and services that enable leading online retailers to maximize their products across multiple e-commerce marketplaces such as eBay, Amazon.com and Overstock.com, comparison shopping engines such as Shopping.com, Shopzilla, Nextag and Google Product Search and search engines such as Google, Yahoo! and MSN. In 2006, ChannelAdvisor managed over $1.6 billion in gross merchandise value (GMV) on behalf of its customers. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labor-intensive, manual functions so they spend less time optimizing campaigns and more time solving marketing and business issues. ChannelAdvisor's customers include, GSI Commerce, Sears, Brookstone, Abebooks and Motorola. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Seattle, the United Kingdom and Germany. For more information, visit http://www.channeladvisor.com/.