ChannelAdvisor Announces Global Reseller Partner Program
Signs First Reseller Enabling Companies to Offer ChannelAdvisor Software and Services to their Customers

Research Triangle Park, NC - October 19, 2004 - ChannelAdvisor Corporation, the leading provider of channel management solutions, introduces its global reseller program, the ChannelAdvisor Reseller Partner Program. This initiative provides selected partners with the ability to offer a complete marketplace management solution to their retail and manufacturing customers.

The reseller program is ideal for companies that currently provide services and support to small and medium sized businesses that are seeking additional revenue sources via online sales channels, such as eBay (NASDAQ:EBAY), Amazon (NASDAQ:AMZN) or through an online store. This new program is constructed to grow with the partnership - giving the higher performing reseller partner greater benefits in addition to the sales, marketing and training support offered.

With the programs introduction, ChannelAdvisor welcomes Extrastock, a leading Australian provider of marketplace management solutions, as its first reseller and partner. In addition to offering ChannelAdvisor's Enterprise software and working with customers such as IBM, Grundig Australia and Talon Tools we are expanding our relationship to offer our customers ChannelAdvisor Merchant, a self-service marketplace management software.

"We look forward to expanding the scope of our relationship with ChannelAdvisor by becoming their first international reseller partner," says Simon Arnold, Director of Operations for Extrastock. "It gives us the ability to better serve and support our customers by offering world class marketplace management solutions while providing us additional revenue opportunities. ChannelAdvisor's approach to the program also underscores its dedication to meeting the needs of both the end user and partner alike."

"We believe that companies like Extrastock will benefit significantly and increase their revenue while developing stronger relationships with their customers by offering a complete marketplace management solution," says Scot Wingo, chief executive officer and president of ChannelAdvisor. "This multi-tiered program let's us closely align the goals of international customers with those of our partners."

Under the terms of the new partner program, an authorized reseller of ChannelAdvisor products must meet certain qualifications regarding its business, personnel, product and market knowledge, and support and service capabilities. In return, reseller partners will receive sales, marketing and training support that provide the foundation for a solid business.

For additional information on ChannelAdvisor's Partner program please contact Don Harper at partners@channeladvisor.com or visit www.channeladvisor.com/partners/reseller_partners.htm

About ChannelAdvisor Corporation
ChannelAdvisor Corporation provides technology and services that enable leading online retailers to maximize their products across multiple e-commerce marketplaces such as eBay, Amazon.com and Overstock.com, comparison shopping engines such as Shopping.com, Shopzilla, Nextag and Google Product Search and search engines such as Google, Yahoo! and MSN. In 2006, ChannelAdvisor managed over $1.6 billion in gross merchandise value (GMV) on behalf of its customers. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labor-intensive, manual functions so they spend less time optimizing campaigns and more time solving marketing and business issues. ChannelAdvisor's customers include, GSI Commerce, Sears, Brookstone, Abebooks and Motorola. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Seattle, the United Kingdom and Germany. For more information, visit http://www.channeladvisor.com/.