eBay™ Strategies: 10 Proven Methods to Maximize Your eBay Business Has Officially Published!
ChannelAdvisor President/CEO Scot Wingo Shares Secrets of Success for Savvy Online Selling in New Book
Research Triangle Park, NC - August 18, 2004 - Scot Wingo's new book, eBay™ Strategies: 10 Proven Methods to Maximize Your eBay Business provides more than 260 pages of hardcore business advice for the growing number of eBay (NASDAQ: EBAY) sellers looking to turn their online ventures into real money-making operations. Wingo, CEO and President of ChannelAdvisor, the leading provider of small business and enterprise marketplace management solutions, offers the more than 430,000 current eBay entrepreneurs all the tools to develop and grow a profitable business. The book published in early August by Prentice Hall Professional Technical Reference.
Wingo says, "The book is based upon three years of advising small to large-sized companies that sell on eBay. We wanted to share best practices with the entire eBay community and not just our customer base." Organized around ChannelAdvisor's proprietary framework to optimize profitable selling on eBay, the book incorporates the five most important variables in building and maintaining a successful eBay business. Wingo strategizes around the "Five Ps" - Product, Price, Promotion, Placement and Performance - to help sellers stay focused on the most critical aspects of their eBay business and provides corresponding case studies to illustrate real-world applications.
Within the context of the Five Ps, Wingo delivers ten proven strategies for sellers to maximize their eBay business, including "Knowing Your Critical eBay Vitals: Gross Merchandise Sales (GMS), Average Sales Price (ASP), Conversion Rate (CR) and Margin," "Understanding the eBay Sweet Spots," and "Building an eBay Brand."
eBay Strategies includes helpful screenshots and has an accompanying Web site www.phptr.com/title/0321256166. The book is available through major chain and independent booksellers nationwide and through online vendors at a suggested retail price of US $19.99.
About the Author
Scot Wingo, an entrepreneur, has founded two successful technology companies, serves as advisor to several other high-tech ventures, and was recently named the Ernst & Young 2004 Carolina's Technology Entrepreneur of the Year. He is also author of MFC Internals: Inside the Microsoft © Foundation Class Architecture (Addison-Wesley, 1996)
About ChannelAdvisor Corporation
ChannelAdvisor Corporation provides technology and services that enable leading online retailers to maximize their products across multiple e-commerce marketplaces such as eBay, Amazon.com and Overstock.com, comparison shopping engines such as Shopping.com, Shopzilla, Nextag and Google Product Search and search engines such as Google, Yahoo! and MSN. In 2006, ChannelAdvisor managed over $1.6 billion in gross merchandise value (GMV) on behalf of its customers. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labor-intensive, manual functions so they spend less time optimizing campaigns and more time solving marketing and business issues. ChannelAdvisor's customers include, GSI Commerce, Sears, Brookstone, Abebooks and Motorola. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Seattle, the United Kingdom and Germany. For more information, visit http://www.channeladvisor.com/.
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