ChannelAdvisor Forms Alliance with Shopping.com
New Agreement will Further Integrate Merchants' Product Listings Across Shopping.com

Research Triangle Park, NC - February 24, 2004 - ChannelAdvisor Corporation, a leading provider of enterprise solutions for online marketplaces, today announced that it has formed a strategic alliance with Shopping.com that enables merchants to reach millions of additional visitors from across the World Wide Web.

Through the alliance, ChannelAdvisor alleviates the challenges of managing data feeds and facilitates the listing of its customers' product data on Shopping.com, a provider of comparison shopping services. ChannelAdvisor Enterprise Catalog Syndication Edition allows merchants to extend their products and brands out to millions of consumers as an additional way to increase traffic to their own e-commerce site and convert site visitors into loyal customers.

"ChannelAdvisor has been an exceptional partner and we are very excited to bring its merchants' products to Shopping.com," says Nirav Tolia, Chief Operating Officer with Shopping.com.

"We continue to partner with the Internet's leading services to make it easier for merchants to leverage shopping engines," says Scot Wingo, CEO and President of ChannelAdvisor. "Shopping.com is one of many shopping portals and content sites that ChannelAdvisor's Catalog Syndication integrates with."

About ChannelAdvisor Corporation
ChannelAdvisor Corporation provides technology and services that enable leading online retailers to maximize their products across multiple e-commerce marketplaces such as eBay, Amazon.com and Overstock.com, comparison shopping engines such as Shopping.com, Shopzilla, Nextag and Google Product Search and search engines such as Google, Yahoo! and MSN. In 2006, ChannelAdvisor managed over $1.6 billion in gross merchandise value (GMV) on behalf of its customers. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labor-intensive, manual functions so they spend less time optimizing campaigns and more time solving marketing and business issues. ChannelAdvisor's customers include, GSI Commerce, Sears, Brookstone, Abebooks and Motorola. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Seattle, the United Kingdom and Germany. For more information, visit http://www.channeladvisor.com/.