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ChannelAdvisor Announces BrandBuilder Service for Small Businesses and Individuals
New Brand Services Increase Sales and Minimize Customer Inquiries for ChannelAdvisor Pro Customers

Research Triangle Park, NC - October 22, 2002 - ChannelAdvisor Corporation, the leading provider of auction management tools, today announced BrandBuilder, a consulting service that offers one-of-a-kind brand packages to ChannelAdvisor Pro customers. BrandBuilder delivers custom ad templates and an About Me page design available in three different packages with a selection of options. Logo design is also available for customers who want a new or updated look.

The same team of designers and marketplace specialists that create auction store brand packages for Pep Boys, The Sharper Image, Kodak and other well-known enterprises crafts BrandBuilder brand packages. BrandBuilder brand services use best practices developed by ChannelAdvisor and proven by industry leaders such as IBM, Motorola and Mikasa to convey the professional and sophisticated image needed to successfully grow an online auction business. BrandBuilder brand services use customers' logos and color schemes to create a top-flight, professional look for ChannelAdvisor Pro customers.

"ChannelAdvisor is committed to providing the most effective auction management suite of self-serve tools for online sellers. By adding brand consulting services, we can help increase sales and reduce costs for individuals and small businesses that use ChannelAdvisor Pro," says Scot Wingo, CEO and President of ChannelAdvisor.

For more information on BrandBuilder, please contact Robert Gibson at 919-465-6933 or by e-mail at robertg@channeladvisor.com. For more information on our Web site please visit http://www.channeladvisor.com/pro/brand_builder/brandbuilder.htm.

About ChannelAdvisor Corporation
ChannelAdvisor Corporation provides technology and services that enable leading online retailers to maximize their products across multiple e-commerce marketplaces such as eBay, Amazon.com and Overstock.com, comparison shopping engines such as Shopping.com, Shopzilla, Nextag and Google Product Search and search engines such as Google, Yahoo! and MSN. In 2006, ChannelAdvisor managed over $1.6 billion in gross merchandise value (GMV) on behalf of its customers. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labor-intensive, manual functions so they spend less time optimizing campaigns and more time solving marketing and business issues. ChannelAdvisor's customers include, GSI Commerce, Sears, Brookstone, Abebooks and Motorola. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Seattle, the United Kingdom and Germany. For more information, visit http://www.channeladvisor.com/.

Contact:
Ashley Jones
ChannelAdvisor Corporation
Ph: 919.349.4177
ashleyj@channeladvisor.com
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