ChannelAdvisor’s Customers Report $18.5 Million in Cyber Monday E-Commerce Sales

Company breaks its Cyber Monday GMV record for fourth consecutive year

Research Triangle Park, NC – DATE – ChannelAdvisor, a solution provider that enables online retailers to improve efficiency and increase revenue, today announced record-breaking gross merchandise value (GMV) increases for the commencement of the holiday season. GMV for Black Friday, November 27, 2009, tipped just over $17 million, an eight percent year-over-year increase for ChannelAdvisor. Cyber Monday, occurring November 30, 2009, resulted in GMV of $18.5 million, a ChannelAdvisor record and a three percent increase over Cyber Monday 2008.

“Major trends we’ve seen so far this holiday season include Amazon’s continued reign as the forerunner in online sales, retailers and shoppers turning online earlier (Black Friday and over the holiday weekend), and the gradual rise in the market share of online shopping,” said Scot Wingo, ChannelAdvisor CEO. “This year especially reinforced these trends as retail stores carried less inventory to avoid surplus, leading shoppers to Amazon and the internet for hard-to-find items.”

ChannelAdvisor customer, a leading online seller of luggage and handbags, has found early success this holiday season using ChannelAdvisor’s Comparison Shopping Engine (CSE) and Marketplaces solutions.

“This holiday season is shaping up very well for eBags,” said Peter Cobb, co-founder and senior vice president of “Not only did we shatter our Black Friday record with 66 percent growth, we also reported a record day with a 52 percent increase over last Cyber Monday.”

Cyber Monday Highlights


  • sales showed strong growth, but Amazon held steady in the number-one slot with more than 100% y/y growth
  • eBay’s fixed prices continued to outperform auctions


Paid Search

  • Google Adwords increased 36.8%, continuing to take share from Yahoo!
  • Paid Search as a category performed well on Black Friday and grew throughout the holiday weekend, peaking on Cyber Monday


Comparison Shopping Engines

  • Bing Shopping saw a > 400% year-over-year increase driven primarily by its popular cash-back program
  • and are newer engines that pulled an impressive amount of CSE share
  • Overall, ChannelAdvisor’s Comparison Shopping Engines increased 23% over Cyber Monday 2008, indicating that consumers are actively shopping for the best deals


ChannelAdvisor Complete™ Thanksgiving through Cyber Monday highlights by e-commerce channel:

  • Marketplaces – (Amazon, eBay,, etc.) 14% year-over-year GMV growth
  • Paid Search – (Google, Bing, Yahoo!,, etc) 12% year-over-year GMV growth
  • Comparison Shopping Engines – (Google Product Search,, Shopzilla, etc.) 10% year-over-year GMV growth


About ChannelAdvisor 
ChannelAdvisor is a global e-commerce platform provider that helps retailers sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as a trusted advisor for more than 3,000 top e-commerce brands, ChannelAdvisor calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly. In 2010, ChannelAdvisor managed $2.8 billion in gross merchandise value (GMV) on behalf of retailers of all sizes including Saks, Dell, Brookstone, and more than 30 percent of the Internet Retailer Top 500 online retailers. ChannelAdvisor is headquartered in Research Triangle Park, NC with offices in New York, Seattle, Australia, Ireland, Germany and the United Kingdom. For further information, visit

Delisa Reavis

About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For more information, visit


Sarah O'Dea