Nike has successfully duplicated its passion for the brand in its passion for e-commerce. By integrating advertising, the Internet, public relations, and retail and consumer events, Nike has not only created excitement for its products, but a distinctive consumer experience in a way no single sports retailer has achieved before. During this session, Chris Shimojima, VP of Global Electronic Commerce, reflected on an approach that has become the cornerstone for Nike’s entire brand portfolio including Converse, NIKE Golf, Cole Haan Holdings, Inc., NIKE Bauer Hockey, Hurley International and Exeter Brands Group.

Scot set the stage for the Catalyst conference by providing his insights on the latest online multi-channel trends. Attendees had an opportunity to learn why it is critical to understand growth, structural changes, and competitive elements within marketplaces, comparison shopping, and search. Scot also shared his thoughts on how online merchants can prepare themselves to successfully navigate through this consistently evolving and always challenging landscape. He also provided an overview of how ChannelAdvisor’s products and services will assist online retailers in reaching their sales goals.

More than just auctions, eBay companies offer immense opportunities for sellers to stay informed and be successful. Stephanie Tilenius, General Manager of eBay North America and Mary Anne Gillespie, Vice President of Sales for PayPal explained how attendees can leverage their companies’ partnerships to stay on the leading edge of trends, keep customers happy, stretch your advertising dollars and spread your message to the masses.

Retailers depend on Google Product Search, Google Analytics, Google AdWords and Google Checkout to launch, track and optimize campaigns and enhance the customer experience. Attendees received a glimpse into how Google’s solid foundation of e-commerce tools color the future of the retailing world. This presentation offered an inside look into Google’s road map for the future and the steps you can take to make sure your business gets results.

With more than 76 million active customer accounts worldwide, Amazon.com puts your products in front of more buyers. With Amazon.com’s new emphasis on third-party sellers, your customers can enjoy the same seamless buying experience. Attendees listened in as Sebastian Gunningham, Senior Vice President of Merchant Services at Amazon.com explained the potential of Amazon Services including Merchants@, WebStore by Amazon and Fulfillment by Amazon, and how retailers can delight customers with safe, secure transactions, proven technology and expert support.

Facebook is a part of millions of people’s lives, half of whom return daily. Since its launch in February 2004, Facebook has garnered over 8 million users in the U.S. alone and expanded to seven other English-speaking countries.  Ben Ling, Director of Platform for Facebook presented real-world examples of how retailers can take advantage of integrated advertising opportunities to engage their target audience and see marketing initiatives come to life.