Buy.com and ChannelAdvisor Announce Strategic Alliance
ChannelAdvisor Complete™ Platform To Offer Online Retailers Free,
Easy Integration to Buy.com

Research Triangle Park, NC – April 2, 2008 – ChannelAdvisor, the leading provider of e-commerce channel management solutions and Buy.com, the Internet Superstore™, announced today that the companies will combine forces to implement new software that leverages the ChannelAdvisor Complete™ platform to bring online retailers’ merchandise to Buy.com.

Under the alliance, ChannelAdvisor Complete's channel management solution will fully integrate with Buy.com's Marketplace. The integration enables online retailers to list their merchandise and process orders across multiple e-commerce channels, including Buy.com, from a single interface.

ChannelAdvisor will be fully integrated with Buy.com by the summer of 2008. In conjunction with this announcement, ChannelAdvisor will waive all ChannelAdvisor fees associated with selling on Buy.com for a promotional period.

The combined software offerings will benefit online retailers such as Blue Bay Electronics, a leading online retailer of name brand and refurbished electronics, including iPods, cell phones, digital cameras, computer peripherals, GPS and video games.

“Expanding our sales into new marketplaces like Buy.com is important to the future growth of our business,” says Daren Thompson, President of Blue Bay Electronics. “We have been very pleased with the ChannelAdvisor platform and are looking forward to working with them and getting launched on Buy.com.”

“ChannelAdvisor clearly understands the rapidly evolving needs of today’s online retailers and this shows in the retail-focused solutions they have developed,” says Neel Grover, CEO and President of Buy.com. “Buy.com is the perfect place for online retailers to sell their high-quality, brand name products, take advantage of a wide audience of new customers and offer a seamless buying experience.”

“By integrating Buy.com into our platform, ChannelAdvisor continues to provide online retailers the solutions they need to become multi-faceted and innovative retailers,” says Scot Wingo, CEO of ChannelAdvisor. “We’re excited to be offering our customers easy access to a teeming marketplace with multi-category revenue opportunities, high conversion rates and outstanding customer service.”

ChannelAdvisor waives all fees associated with selling via Buy.com for the first 12 months!