Insights. Opinions. Trends. Lots of them.
July 29, 2015 | 1166 Words

How to Wow Customers with Shipping

Shipping options often become the customer’s deciding factor during the buying process and can make or break a purchase. Once a customer does make the decision to purchase, their experience with your store doesn't end until the order is received as expected. Since this is such an important aspect of the overall retail experience, we’ve got to find ways to delight our customers with shipping.
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July 22, 2015 | 645 Words

Increase in Brand CPC

At ChannelAdvisor, top online retailers trust us to manage their paid search programs. One of the key components of our strategy involves constantly analyzing our clients’ performance from all angles (device, time, date, brand vs. non-brand, etc.) to make sure that we’re on top of all aspects of the program. One trend in particular has sparked some internal conversations here: the increase in brand cost per click (CPC) that we’re seeing across a few of our advertisers.
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July 21, 2015 | 365 Words

Jet Has Officially Launched!

For those of you who have been eagerly counting down to the launch of Jet.com, your wait is finally over. Today, July 20, 2015, marks the public debut of the next generation marketplace that aims to drive a better experience (and better economics) for both sellers and buyers.
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