Insights. Opinions. Trends. Lots of them.
July 22, 2015 | 645 Words

Increase in Brand CPC

At ChannelAdvisor, top online retailers trust us to manage their paid search programs. One of the key components of our strategy involves constantly analyzing our clients’ performance from all angles (device, time, date, brand vs. non-brand, etc.) to make sure that we’re on top of all aspects of the program. One trend in particular has sparked some internal conversations here: the increase in brand cost per click (CPC) that we’re seeing across a few of our advertisers.
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July 21, 2015 | 365 Words

Jet Has Officially Launched!

For those of you who have been eagerly counting down to the launch of Jet.com, your wait is finally over. Today, July 20, 2015, marks the public debut of the next generation marketplace that aims to drive a better experience (and better economics) for both sellers and buyers.
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