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March 20, 2015 | 1472 Words

5 Need-to-Measure E-commerce Metrics to Scale Like the Big Box Retailers

Data and analytics should be democratized throughout the e-commerce space, and no, Google Analytics isn’t enough. Your big box competitors aren’t simply monitoring new and repeat visitors, or from where their web traffic comes. No, they are using enhanced e-commerce analytics to push visitors down a purchase funnel from the moment they land on the site. Here the top metrics these retailers are using and how you can begin using them, too.
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