Autumn Release 2012
As we head into the holiday season, the ChannelAdvisor 2012 Autumn Release offers support for retailers in line with our company goals: helping retailers find new and emerging sources of demand and developing innovative solutions to give our retailers a competitive edge.Included within ChannelAdvisor’s 2012 Autumn Release is an exciting new solution for success on Google Shopping, as well as several enhancements and additions to our Marketplaces solution to maximize ROI.
Earlier this year, Google announced the end of the free Google Product Search program and the launch of Google Shopping, a commercially based product listing channel that is driven by Google’s Product Listing Ads (PLAs). ChannelAdvisor’s Google Shopping solution is the industry’s first holistic solution to the challenge of managing and optimizing Google’s Product Listing Ads.
The Enhanced Repricer
Product repricing, or rule-based price adjustment, is one of the many strategies that ChannelAdvisor provides retailers to improve their success on Amazon. We’ve adjusted and enhanced our Repricer to improve retailers’ chances of winning the coveted Amazon Buy Box, and give retailers a competitive advantage over traditional repricing tools. The revamped Repricer provides improved information, frequency control, enhanced visibility and predictive capabilities.
In our continued efforts to provide more sources of demand, ChannelAdvisor offers support for additional marketplaces, building on our range of marketplaces to include Amazon, eBay, Newegg, OneStopPlus, BestBuy, Sears and others. Within the 2012 Autumn Release, we’re announcing improvements to each of these marketplaces to give our retailers a continued advantage over the competition.