Our Story

We’re all about increasing the visibility that drives sales. And reducing the complexity to achieve it.

For more than a decade, ChannelAdvisor has set the global standard for e-commerce optimization by providing best-in-class technology, strategic services and thought leadership to help retailers master the complexity of connecting with consumers online.

Scot Wingo and Aris Buinevicius—entrepreneurs who saw the need for a new retailer-focused e-commerce solution–founded ChannelAdvisor in 2001. They developed an eye-opening software solution that tamed the complexity of the emerging online retail space, giving retailers the power to make their products visible across multiple channels to the widest range of potential customers. When retailers saw what was possible, word spread.

Today, with offices worldwide, we connect sellers to new sources of demand globally through Marketplaces and drive qualified traffic to their webstores with Digital Marketing. We also assist retailers polish their online presence with Webstores Amplifier and Rich Media.

What’s powered our worldwide growth?

Our secret sauce is continuously stretching the definition of “what’s possible.”

We don’t react to the latest developments in e-commerce. We define them.

No other company offers the scope of solutions found in our multichannel platform — nor the ease of reaching out through multiple online channels with a single inventory feed. We’re reinventing traditional e-commerce channels and launching game-changing features, all to add more value for our retailers.

The ChannelAdvisor platform:

  • Seamlessly translates and distributes retailer data across the globe
  • Offers robust reporting capabilities so retailers can track progress across channels and make real-time, performance-based decisions
  • Is augmented by expert strategy and custom service packages to help demystify the process of selling online

ChannelAdvisor is also in constant discussion with companies like Google, Amazon and eBay, keeping our finger on the pulse of where the market is headed. We tackle changes that impact e-commerce so retailers can focus on their business.

Our goal is simple: help retailers reach prospects in a way that has significant, quantifiable effects on their bottom line.

See for yourself…and Be Seen.

Learn more about ChannelAdvisor’s platform and managed services.